Restaurant operations post Covid will be very different. Now is the time to adjust and make the changes that can help you not only now but also beyond the pandemic. The customer experience has greatly changed, and restaurants still need to use these tips and tools to pivot as needed, while ensuring the focus is still always on the customer. Here are a few easy to attract and retain more guests to your restaurant.
Adopt New Technology
The restaurant industry is known for being late-adopters of new technology. Adopting new technology is a massive way to get a leg up on the competition and to attract customers to your restaurant. It’s important for you to research the latest restaurant solutions and software for 2020 and implement them. Also, look at other industries and see how they are making their guests more comfortable with technology. This includes contactless payments like Apple Pay, QR Codes for Ordering and Payments, as well as Online Ordering.
- According to restaurant industry stats, technology within the restaurant enhances the customer experience, improves the restaurant’s efficiency, and will play the biggest role in the future state of the industry.
Invite Guests Back
People want to support local businesses right now. It’s important to welcome guests and tell them how appreciative of them you are to have their support and business. Offer them a coupon to dine in and fill seats, tell them how they can order online directly from you, keep guests informed about upcoming events like the wine night you’re hosting next week, and invite them back. Ask them to engage with you on social media for exclusive giveaways. It’s important to make their experience feel personal and for the customers to feel a connection with your brand.
Discuss What You Can Improve On
Not only should you constantly be discussing with your restaurant personnel how you can improve the service, but you should also ask guests their opinion. Do your customers feel satisfied with the Covid procedures that are in place? Have they experienced a better solution at other restaurants? Let them know you’d love their feedback to improve and then reach out later when you’ve implemented the improvement!
Our Skytab Pay at The Table solution prompts customers to leave a review while they’re checking out, so management can thank them for the review before they leave the restaurant, or address their concern if they leave a low rating on SkyTab, as managers are notified immediately via a text message.
Hire the Right Staff
Hiring the right staff is so important. You want staff that will work hard and be committed, have great interactions with the customers, guide them through the menu, and upsell items while making conversation with the guests. The staff is part of the customers’ experience and will make a significant difference for the customer. Restaurants should shift to have the mindset of hiring quality servers, not just numerous servers. With restaurant technology like our QR Order from the Table that allows customers to order directly to the kitchen, there’s less need for a lot of servers on the same shift, a great way to cut labor costs! Staff is there to still do their job, but servers are no longer having to wait to take an order, put it into a POS system, and further communicate with the kitchen. The server’s time is freed up and they’re able to handle more tables at once while streamlining orders to the kitchen in a timely manner.
Do you want an ordering system that allows guests to view your menu, order, and pay all from their smartphones? Check out our QR Order and Pay solution from Shift4 Payments!
Try implementing at least one of these suggestions to help attract and retain more guests to your restaurant. Let us know how they worked for you! Ready to upgrade your payment processing and technology solutions? Give us a call! NIT Business Solutions at 866-648-1688 or online at https://nitbcsys.com/contact-us/.